Mar
09
I’m a local television producer. I would like to know what’s the best way to secure sponsors for my tv show?
ByI’m starting a local sports show. The local tv stations insist that I have to buy a 30 minute time block. I’m sure this can be quite expensive. What’s the route and direction I need to take in order to secure sponshipship to take care of the cost of paying for the time and how would I incorporate the sponsors into my show. Thanks!
I’m looking for advice on the best way to secure sponsors for a local television show I’m creating and producing. What’s the best way to identify potential sponsors?
1 Comments
March 9th, 2010 at 12:38 am
In the US, you can go to your local cable company, and get your show on for free on the community access channels.
Once you’ve perfected the show, shop it around for sponsors then go to commercial TV stations.
To get sponsors, you’ll have to start picking up the phone and call. Think of demographic, and thinking of companies that really need to advertise.
Some areas you might not think of are railroads. Railroads are in a crisis. A lot of their workforce is retiring, and they don’t have enough people to replace them. Railroads are advertising for jobs. They may want to sponsor your show.
Try trucking companies too. They are desperate for drivers, they might want to advertise as well. Same with the nursing / medical field. Go to the hospital marketing department.
I know most sports advertising is for beer, etc. But you might have less competition for advertising dollars by thinking outside of the box and go where companies are looking to spend money.
Good luck.